About Me

With more than two decades of driving marketing innovation and company growth as a leader at some of the most exciting Internet success stories over the past two decades, including Netflix, eBay and ShopStyle/PopSugar, I’ve been a consultant for more than five years.

My experience has transversed cities and continents from San Francisco and New York to London and Paris. And across digital, consumer and product marketing; global expansion; operations and general management. And bringing me the large network of experts, consultants and agencies that I tap as partners today.

I’ve also been a regular go-to for media on the subject of online shopping and global commerce – from CNN and CNBC to SKY News, Reuters TV and BBC. Highlights below.

And, of course, my passion today is in supporting, elevating, evangelizing women-owned businesses via consulting; and as founder of FromAtoSHE® – a platform to discover, shop and connect with women-owned brands, services and big ideas.

Video Highlights:

‘When Will Singles Day Reach the West’
CNN / November 11, 2015

‘Black Friday Has Become Global’
CNBC / November 27, 2014

‘The 50 Shades Effect’
CNBC / February 13, 2015

‘Is Cyber Monday Redundant’
CNBC / November 30, 2015

Black Friday
BBC Breakfast / November 2013
(Shannon, minute 1:08)

Black Friday Sales
BBC London / November 2014

‘UK fashion industry boosted by ‘Kate effect”
BBC Worldwide / Summer 2012
(Shannon at minute 1:19)

‘Retailers Hope Black Friday Feeling Will Last’
SKY News / November 2014
(Shannon at minute 1:10)

Design Classic is New Brit-It Bag’
Reuters / Feb 21, 2012

‘Amazon Looks to Luxury Fashion’
Reuters TV / October 26, 2012
(Shannon at minute :38)

Print Highlights:

‘Behind the curve, the closed world of haute couture calls in the geeks’
The Observer / September 5, 2015

‘Can Natalie Massenet’s net set reboot fashion?’
The Guardian / July 10, 2015

‘The Big Interview – Shannon Edwards, CEO, Styloko’
Retail Gazette / September 1, 2015

‘Jennifer Lopez is a pear, Cara Delevingne’s a column and Angelina …’
Daily Mail / March 23, 2015

‘Styloko’s WantList is Tinder for fashion’
Wired UK / Jun 9, 2015