About Me

I’ve been a part of a number of Internet success stories over the past two decades. These include: Netflix, eBay and ShopStyle/PopSugar; and in locales from San Francisco and New York to London and Paris. Roles have included digital and consumer marketing, communications, global expansion and general management. And all with a keen focus on women as the main audience.

My experience as a consultant has included digital marketing strategy and execution, global expansion/brand launches, writing and media training.

I’ve also been a regular go-to for media on the subject of online shopping and global commerce – from CNN and CNBC to SKY News, Reuters TV and BBC. Highlights below.

And, of course, my passion today is in supporting, elevating, evangelizing women-owned businesses as founder of FromAtoSHE® – a platform to discover, shop and connect with women-owned brands, services and big ideas.

Video Highlights:

When Will Singles Day Reach the West
CNN / November 11, 2015

Black Friday Has Become Global
CNBC / November 27, 2014

The 50 Shades Effect
CNBC / February 13, 2015

Is Cyber Monday Redundant
CNBC / November 30, 2015

Black Friday
BBC Breakfast / November 2013
(Shannon, minute 1:08)

Black Friday Sales
BBC London / November 2014

UK fashion industry boosted by Kate effect
BBC Worldwide / Summer 2012
(Shannon at minute 1:19)

Retailers Hope Black Friday Feeling Will Last
SKY News / November 2014
(Shannon at minute 1:10)

Design Classic is New Brit-It Bag’
Reuters / Feb 21, 2012

Amazon Looks to Luxury Fashion
Reuters TV / October 26, 2012
(Shannon at minute :38)

Print Highlights:

Behind the curve, the closed world of haute couture calls in the geeks
The Observer / September 5, 2015

Can Natalie Massenet’s net set reboot fashion?
The Guardian / July 10, 2015

The Big Interview – Shannon Edwards, CEO, Styloko
Retail Gazette / September 1, 2015

Jennifer Lopez is a pear, Cara Delevingne’s a column and Angelina …
Daily Mail / March 23, 2015

Styloko’s WantList is Tinder for fashion
Wired UK / Jun 9, 2015