Your target may be influencing women consumers. But the tactics of general marketing are the same. What is different is a need for focus and understanding that can only come with deep experience. I have this experience coupled with a large network of consultants, freelancers and agencies to get the work done. It’s the way of the future. Because by selecting teams per project we are able to give clients the exact level of service and expertise that they need. We mobilize quickly, move nimbly and maximize your spend.
Have a brand or identify challenge you need to solve? Want to expand globally? Launching a product, business, or even a political campaign? With decades of experience, I can help you determine how to start marketing right; where to spend your budget and time; and how to prioritize as you grow. From messaging to web development, I can ensure a tight, integrated, efficient plan to achieve your objective.
With decades of experience as both a brand marketer and industry leader, I can help you craft the plan to secure partnerships of any kind (from marketing to enterprise); develop sales materials and presentations. And then provide you with the sales muscle or help you find sales support via my global network. Expertise includes ensuring that all messages and materials are consistent and strongly integrated.
COMMUNICATIONS / Brand
Building a brand that consumers trust is key. Consumer advocacy can be amplified by being a market leader and leveraging public relations. PR is a powerful tool for targeting partners, raising awareness with investors and gaining trust. I can guide you on messaging; develop a plan and connect you with a network of PR practitioners. See here my expertise in action.
As a trained journalist with decades of writing experience, I’ve tackled everything from feature articles to corporate literature and branded content. I’m also well versed in SEO ensuring that all digital content is properly developed and optimized for search. Whether it’s a presentation, a white paper, brochure to consumer content, I can turn around quality content quickly.